NEW YORK, NY--(Marketwire - Nov 1, 2012) - Pivothead (www.pivothead.com), makers of the world's only 1080p High Definition Hands Free (HDHF™) video recording sunglasses for seamlessly chronicling life's everyday adventures, today announced special Holiday Pricing for its entire 2012 line of advanced, stylish, HD recording eyewear. Effective immediately, Pivothead is reducing the MSRP of all sunglass models and styles from $349.00 to $299.00, a $50.00 savings, through December 31, 2012.

Pivothead currently offers four unique personal point-of-view (POV) models, 17 styles, and 13 accessory lenses, along with custom prescription lenses -- each of which is designed to satisfy the unique, personalized photographic and video recording needs of fashion-forward life enthusiasts, outdoor adventurers, extreme athletes, moms and dads, tourists, and more.

"We are entering the holiday shopping season from a position of product strength and market momentum, with a full line of sunglasses and premium accessories to accommodate our customers' holiday shopping plans," said Christopher Cox, founder and president of Pivothead. "Our new holiday pricing makes it easier than ever for our customers to give the gift of the world's most advanced imaging eyewear to the technology or lifestyle enthusiast in their lives, and reflects our strong commitment to our rapidly-expanding retail channel."

Pivothead eyewear features professional-grade optics incorporated into each pair of sunglasses, and polarized lenses are available on select models. The camera is discretely centered in the bridge of the glasses for the truest first-person perspective possible. The lens, featuring an 8MP Sony CMOS sensor, can capture full 1080p HD video at 30 frames per second as well as 8MP photographic stills. The glasses feature 8GB of internal memory, which can store up to one hour of video content at full 1080p HD. The glasses have a self-contained battery, a 75-degree field of vision, and are ready-to-use straight out of the box. Select styles also offer interchangeable lenses.

Pricing and availability:
Pivothead eyewear is available for $299.00 MSRP from Pivothead directly and at a growing number of retailers in the U.S. For more information on Pivothead glasses and premium accessories, please visit www.pivothead.com.

About Pivothead: 
Headquartered in New York City at the intersection of Fashion and Technology, progressive upstart Pivothead is blazing a fresh trail in wearable technology with the world's first and only 1080p HD video recording sunglasses for today's fashion-forward life enthusiasts who share a passion for style, technology and adventure. Featuring state-of-the-art camera technologies seamlessly fused with brilliantly styled and superbly crafted sunglass frames; Pivothead brings unprecedented comfort, always-ready simplicity and sensuous style to true hands-free still photo and HD video capture. To experience our ever-expanding collection of frame styles or accessories, or to discover how Pivothead is forever changing the way we chronicle the adventure we call life, visit www.pivothead.com.

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Megan Kathman
Skyya Communications
 (952) 746-1311
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