Durango Herald: The Durango Moniker

Posted by Pivothead on Jan 22, 2013 under

So what’s in the name? And how did so many companies come to adopt it as their own? “

Durango the place is really synonymous with our brand,” said Chris Cox, owner of Pivothead, which manufactures a pair of $299 sunglasses that record high-definition video of whatever is in front of the person wearing them. “It really represents the outdoor lifestyle – biking and the outdoors. That really was a good fit for our brand.”